Growing as an online marketing strategy, custom instagram filters are attracting more users around the world. Accessible on a platform that reaches  millions of users daily, having an augmented reality (AR) filter as a tool has become a important asset when adding content to your business or brands visual identity.

As mobile technology progresses, this new market brings infinite potential for development. Between the most famous formats, there is a possibility of creating effects by manipulating colour and lights, 2D and 3D filters, abstract and artistic filters, game filters and interactive online tests, filters that support a cause or movement and even funny meme filters and humor with a casual purpose.